B2B Marketing Specialist

Responsible for working alongside managers and accepting delegated responsibilities and duties with the goal of eventually becoming a manager

PRIMARY RESPONSIBILITIES

• Work with the Sales and Marketing teams to develop and implement marketing strategies, product campaigns and market-specific initiatives
• Work with managers to plan and direct the work of the Sales and Marketing teams
• Conduct marketing-related research including, but not limited to, research on prospective clients, current market conditions, marketing events and competitor information
• Analyze market research results
• Help to manage and coordinate all marketing, advertising and promotional activities, ensuring that they are carried out efficiently and within agreed budgets
• Conduct briefing and de-briefing for marketing activities
• Maintain and develop relationships with existing customers
• Identify potential customers for new business, ensuring that major sales opportunities are captured and explored
• Prepare sales proposals
• Represent the company in trade exhibitions, events, client training, and product demonstrations locally and internationally
• Respond to customer inquiries, and serve as an important source of customer and product information
• Identify sales and marketing concerns, and recommend proactive or remedial action to manage business situations

QUALIFICATIONS

Requirements:
• Candidate must possess at least a business-related Bachelor’s/College degree
• Must have at least 3 to 5 years of marketing experience
• Must have a take charge personality but also possess a strong teamwork ethic
• Must have a global perspective and be able to work in a cross-cultural environment
• Excellent communicatio n, analytical and problem-solving skills
• Able to communicate in English and local language; good in business correspondence
• Adaptable, flexible and able to multi-task
• Must have a leadership mindset
• Willing to travel abroad