Job Opportunity at UNHCR
Senior PSP Assistant (Middle donor)
Hardship Level (not applicable for home-based)
A (least hardship)
Family Type (not applicable for home-based)
Family
Staff Member / Affiliate Type
UNOPS LICA5
Target Start Date
2022-12-01-08:00
Job Posting End Date
November 29, 2022
Terms of Reference
UNHCR is the UN Refugee Agency and takes the lead in providing international protection for more than 89.3 million refugees and displaced people worldwide.
Private Sector Partnerships Service (PSP) is a fast growing global division with offices across the world. UNHCR has developed a private sector engagement strategy to achieve, by 2025, the long-term goal of maximizing sustainable and flexible contributions from the private sector to raise $1 billion annually.
In Thailand, PSP has been achieving outstanding results since its establishment in May 2008 through its diversified fundraising channels; face to face, digital, direct mail, direct response TV and multi-channels programmes. Due to the size of the database and the diversity of the donors recruited, the office also operates a complex donor development strategy which requires an additional workforce to implement the plan effectively. The mid-level donor development or middle donor programme has grown substantially since the pilot project in 2020. It is expected to have substantial growth in the future.
To continue the successful expansion, PSP Thailand is now looking for a highly motivated and results driven fundraising professional capable of providing a meaningful mid-value donor journey and building relationships with existing mid-value donors and prospects, and finally successfully transitioning mid-value donors to major donors.
2. Purpose and Scope of Assignment
(Concise and detailed description of activities, tasks and responsibilities to be undertaken, including expected travel, if applicable)
Under the supervision of the Assistant PSP IG Officer (Donor Development and Retention), the contractor will perform the following responsibilities:
• Assist the Donor Development and Retention team to cultivate a portfolio of mid-level donors who give between $1,000 and $10,000 per year to achieve total $130,000 income generation from Middle donor programme
• Identify prospect mid-value donors that include Individual Giving donors who give $500-$999 and new audience to migrate them to the middle donor programme pipeline
• Closely coordinate with Private Partnerships & Philanthropy (PPH) in identifying potential major donors (who give more than $ 10,000 annually) among the mid-value donor pool and facilitating the migration.
• Utilize a variety of donor communication techniques including custom proposals, personalized communications, impact report, individual meetings and exclusive event arrangement etc. to cultivate relationship with mid-value donors
• Implement donor development strategy and fundraising activities through integrated channels including direct mail, telemarketing, email and SMS
• Carry out the day-to-day coordination and communication with PSP Thailand, PSP HQ and external vendors that support the donor development programme
• Liaise with and update all UNHCR PSP teams on donor development activities and maintains regular contact with the HQ fundraising communications team and the donor acquisition team in order to gain insights that help build more relevant donor development communications
• Act as a focal point for communications from/to the middle donor group.
• Ensure complete stewardship calls are made and customized acknowledgment letters are sent for mid-value donors and prospects
• Track KPIs and key metrics of middle donor programme against year over year target and accurately report the performance to PSP Thailand
• Coordinate with the Database and CRM focal point for any relevant reporting and analysis of donor development activities in order to evaluate performance and enhance future growth
• Support UNHCR’s donor development and fundraising events
• Perform other duties as required
3. Monitoring and Progress Controls
(Clear description of measurable outputs, milestones, key performance indicators and/or reporting requirements which will enable performance monitoring)
• Timely coordination of donor development project for middle donors and prospects which result in all communications reaching donors on time and as defined in the annual plan
• Support Assistant PSP IG Officer (Donor Development and Retention) to ensure that income generation from middle donor portfolio is delivered according to the target
• All defined key performance indicators for the middle donor programme including income generation and donor’s feedback analysis are measured and reported accurately to PSP Thailand
4. Qualifications and Experience
(List the required education, work experience, expertise and competencies of the individual contractor. The listed education and experience should correspond with the level at which the contract is offered.)
a. Education (Level and area of required and/or preferred education)
• Completion of Bachelor’s degree in mass communication, Liberal Arts, Advertising, Marketing or related fields
b. Work Experience
(List number of years and area of required work experience. Clearly distinguish between required experience and experience which could be an asset.)
• At least 1 year of experience with Bachelor Degree or higher, in donor or customer development and/or marketing, communications
• Proven experience in providing functional guidance to donor care or customer service team is desirable
• Proven experience in private sector fundraising to individuals or direct marketing in a business to consumer environment is desirable
c. Key Competencies
(Technical knowledge, skills, managerial competencies or other personal competencies relevant to the performance of the assignment. Clearly distinguish between required and desired competencies)
• Technical knowledge of how to carry out private sector fundraising or business to consumer, donor/customer retention and development
• Strong copywriting, editing and copy evaluation skills in order to developing donor retention communications
• Competent in developing and translating online and offline communication materials
• Ability to conduct research and identify relevant content for the development of engaging donor/customer communications
• Strong communication and interpersonal skills
• Proficiency in written and spoken Thai and English
• Demonstrate donor/customer centric focus
• Excellent problem-solving skills
• Able to work independently as well as part of a team
• Attention to details, high accuracy and result oriented
• Ability to collaborate with others, with a flexible and positive attitude
• Analytical competencies
• Proficiency in MS office including MS Word, Excel, Powerpoint and Outlook
• Knowledge of donor database and housekeeping donor/customer data
• Demonstrate customer centric focus
Desirable:
• Experience working with direct mail, telemarketing and email marketing fundraising channels
• Knowledge of customer segmentation and analysis approaches
• Experience in training fundraising or sales representatives in telemarketing agencies
• Experience of coordinating the day-to-day work with suppliers
Standard Job Description
Required Languages,
Desired Languages
Additional Qualifications
Skills
Education
Certifications
Work Experience
Other information
This position doesn’t require a functional clearance
Hardship Level (not applicable for home-based)
A (least hardship)
Family Type (not applicable for home-based)
Family
Staff Member / Affiliate Type
UNOPS LICA6
Target Start Date
2022-12-01-08:00
Job Posting End Date
November 29, 2022
Terms of Reference
1. General Background
(Brief description of the national, sector-specific or other relevant context in which the individual contractor will operate)
UNHCR, the UN Refugee Agency, is offering a PSP Associate (Outbound Communications) position within the APAC regional team of Private Sector Partnerships Service. UNHCR is a global organization dedicated to saving lives, protecting rights and building a better future for refugees, forcibly displaced communities and stateless people. Every year, millions of men, women and children are forced to fl ee their homes to escape confl ict and persecution. We are in over 130 countries, using our expertise to protect and care for millions. UNHCR is almost entirely funded by voluntary contributions from governments and private donors.
This role is part of the Private Sector Partnership (PSP), part of the wider Division of External Relations (DER) section. The regional digital team based in Bangkok ensures our core audiences are delivered high quality user experience across APAC, to meet its digital objectives (fundraising, advocacy, engagement). The team also runs remote digital programs across the region.
Under the overall supervision of the Digital Marketing Offi cer, and working closely with the Asia Hub Manager the newly created role will further develop the remote marketing automation and donor care to existing donors. Using the global outbound marketing platform to its fullest, championing new features, functionalities and bringing the donor development and supporter experience strategy to life on various digital outbound channels (mainly email and Facebook remarketing).
All UNHCR staff members are accountable to perform their duties as refl ected in their job description. They do so within their delegated authorities, in line with the regulatory framework of UNHCR which includes the UN Charter, UN Staff Regulations and Rules, UNHCR Policies and Administrative Instructions as well as relevant accountability frameworks. In addition, staff members are required to discharge their responsibilities in a manner consistent with the core, functional, cross-functional and managerial competencies and UNHCR’s core values of professionalism, integrity and respect for diversity.
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2. Purpose and Scope of Assignment
Terms of Reference
(Concise and detailed description of activities, tasks and responsibilities to be undertaken action/segmentation building.
• Translate, design and build donor and supporter journeys into concrete multichannel journeys and automation.
• Set up and implementation of A/B tests for campaign optimization.
• Develop and support the implementation of a testing roadmap to ensure optimization performance of outbound messaging journeys.
• Develop and update technical and tactical documentation across all outbound marketing platforms.
• Provide feedback to the global team, and make recommendations, to roll out new features and functionalities.
• Analyse, generate and present regular reports focusing on outbound marketing communication results, marketing campaigns and programs and providing suggestions and recommendations for improvements.
• Develop and provide regular verbal and written reports on key outbound marketing KPI’s.
• Keep abreast of marketing automation, outbound marketing, new trends, AI and machine learning related innovations and identify opportunities for UNHCR.
• Ensure that all outbound campaigns conform to the best practices in the industry including data protection and security.
• Perform other related duties as required
3. Monitoring and Progress Controls
(Clear description of measurable outputs, milestones, key performance indicators and/or reporting requirements which will enable performance monitoring)
• Under supervision from Digital Marketing Officer, annual plan and communication plan is developed, executed and monitored on a monthly basis.
• All weekly and monthly reporting requirements are delivered on time, including recommended course of action where actuals differ from the agreed targets.
• PSP Asia Regional income targets are reached within expenditure, and formally reported upon through PSP Quarterly reports..
4. Qualifications and Experience
(List the required education, work experience, expertise and competencies of the individual contractor. The listed education and experience should correspond with the level at which the contract is offered.)
The ideal candidate will possess the following qualifi cations
a. Education (Level and area of required and/or preferred education)
• High school/secondary diploma or University degree (BA) -preferably Digital Marketing, Data Analysis or Business Qualifi cations or related fi eld of study is required • Google Marketing Certification
Terms of Reference
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b. Work Experience
(List number of years and area of required work experience. Clearly distinguish between required experience and experience which could be an asset.)
Essential
• Minimum 3 years of relevant experience for high school diplomas, or 2 years for BA and above.
• Experience working with automated marketing platforms including technical setup, CRM Integration, data mapping and data modelling, building and sending emails and automated journeys.
• Experience developing and executing email journeys, including A/B testing, build segments, including/excluding fi lters etc.
• Experience with digital engagement, fundraising and supporter growth tactics.
• Proven experience and technical ability to implement an email marketing program.
• Experience handling donor care activities.
Desirable
• Experience working for global decentralized organizations with multiple stakeholders, diverse cultures and levels of digital marketing maturity.
• Experience in Salesforce CRM, Selligent Marketing platform, Google Analytics.
• Management MS office tools (i.e. SharePoint, MS PowerPoint, etc.)
competencies)
• Ability to multitask projects and meet deadlines consistently
• Ability to work well under pressure
• Effective organizational abilities
• Ability to quickly assimilate large amounts of information
• Excellent numerical and data management skills
• Ability to develop and maintain effective work relationships
• Strong interpersonal skills and ability to establish and maintain effective working relationships with people in a multi-cultural, multi-ethnic environment with sensitivity and respect for diversity
• Excellent verbal, fluency, and written skills in English. Knowledge of one or several foreign languages is highly desirable
• Ability to work independently and in a team
• Technological awareness
• Ability Planning and organizingStandard Job Description
Required Languages,
Desired Languages
Additional Qualifications
Skills
Education
Certifications
Work Experience
Other information
This position doesn’t require a functional clearance